- The problem
- The brand needed a store that could hold the catalog, the culture, and the sale in one piece, not a theme with a logo on it.
- The result
- groovegrind.co is live. Beans, gear, gift cards, wholesale, and a monthly box, with a voice that belongs to the coffee.
Groove Grind is a coffee company with roots in Colombia and a reach that lands in New York. We built the system that sells it.
The storefront carries the catalog and the checkout. It also carries the attitude: street-born, Colombian-bred, roasted with intent. Shop, wholesale, subscriptions, and gift cards sit in the same piece of software, so the brand does not split when it sells.
The work is the live store.